kukka

Designer, Rebecca Wilson, of fivefourandahalf, asked us to produce a press pack for kukka. The stock is Colorplan 270gsm Cool Grey. We applied a white foil to the front and diecut each pack, thereafter assembling them with loving care and attention.
Rebecca shares a few words on the design rationale - thank you!

'Israeli-British product designer Rona Meyuchas K. came to me asking if I could design a limited edition press pack to be distributed at the Design Junction event as part of London Design Festival. With very little going into the packs – an 8 page pamphlet and a pine finish branded USB stick – the challenge was to come up with something that ensured the content was presented as more than the sum of its parts. At the same time, with only 60 units, it was tricky to make it look high end yet keep it affordable. Glasgow Press did a beautiful job of die cutting and assembling our sleeves in GFSmith Colorplan Cool Grey, and using a white foil for the kukka logo on the front. The press packs were finished off by attaching a slim red cotton ribbon to the inside back of the sleeves, on to which the magnetic USB sticks were attached, and dropping these in with the 8 page pamphlets. They went down a treat, so thanks to everyone at Glasgow Press who was involved"