Thursday, 16 August 2012

gyggl

gyggl is a place for kids of all ages to get creative and find an audience for their talents.
In a world of electronic media domination, this new social networking site wanted to have a traditional, well produced, high quality card which says everything about their commitment to their brand and belief in their exciting venture. From people's reactions on receiving a card, this certainly seems to have worked!
The business card was designed by Jane Ink and is printed on Colorplan by GF Smith. This stock is a fusion of Mandarin 270gsm and Pristine White 270gsm, making a substantial 540gsm weight.
Glossy white foil is applied to the Mandarin side and on the reverse, the text is letterpress printed in orange and black. It was then diecut to give rounded corners.
The photograph is by Matt Pickett, specialist print photographer, and captures the joie de vivre of the brand, the colour, the typography, the print methods!


Wednesday, 8 August 2012

Arthur Mani Architects

This ethereal business card represents the awe inspiring work of Arthur Mani Architects. 

Choice of material is very important and Colorplan from GF Smith is ideal for letterpress printing. This soft, fibrous board takes a deep, crisp impression and is available at 350gsm and heavier weights of 540gsm plus.

Arthur's business card is Colorplan 540gsm Pristine White and is letterpress printed in a warm grey ink on our Heidelberg platen.
Matt Pickett has captured the refined quality of the design and print in today's photograph.

Thursday, 2 August 2012

MacEndo

Another exquisite design from Ramsay MacFarlane, this business card is created for renowned Endodontic practice, MacEndo.
A fusing of two sheets of 270gsm papers makes a substantial 540gsm weight, allowing a nice impression on both sides of the card. The stock is Colorplan from GF Smith which has a vast array of colours. The choice for this business card is Cobalt and Pristine White, with the added dimension of a Wire emboss to the Cobalt side.
The practice's brand is firmly stamped in white foil on one side and the reverse is letterpress printed in black and a cobalt ink, mixed to match the cobalt side perfectly.

Today's photograph was taken by Matt Pickett who has recently shot some of our work with great sensitivity and skill. His photographs display print to its best advantage and are so enticing - really makes you want to hold the piece in your hand. Thank you!

Wednesday, 11 July 2012

Letters

"Letters of thanks, letters from banks,
Letters of joy from girl and boy."
WH Auden 
Thankfully, people still write letters. And, what's more, they write them on beautiful papers, smooth or textured, soft or crisp. Hot foil is applied, letterpress ink is printed, blind deboss is impressed onto lovely, clean sheets, identifying the writer as one who cares about quality of communication.


Tuesday, 10 July 2012

Nkili

We were pleased to create this exceptionally fine and elegant invitation card for Nkili Silk Shirts, whose letterpress printed business cards, which we printed previously, reflect the same high quality and style.
The stock is Colorplan 700gsm White Frost, from GF Smith, which at this weight allows for a crisp, deep impression to both sides of the card.

Monday, 2 July 2012

Candor

It was a pleasure to work with Studio North to produce an engaging business card of black and white gloss foils applied to chunky 700gsm dark grey Colorplan stock by GF Smith. The vibrant edge painting gives the cards an eye-catching finish.
Candor Property is an independent agent acting on behalf of shopping centres and retailers, matching them up as a tenant and landlord. Candor has flexibility to communicate in quite a different way to other surveyors in this field. The brand had to reflect this innovative and personal approach and this is fulfilled in the business card design.

Tuesday, 19 June 2012

The Gents

"We are the music makers, and we are the dreamers of dreams." O'Shaughnessy
A dream business card for musicians, The Gents Band, of Colorplan duplex 540gsm. The ebony board has a textured buckram emboss to which the stylish white foil is applied. Quite a challenge to achieve full, strong coverage of the combination of narrow and bold lettering but our careful determination brings success. The white side is a more straightforward letterpress printed ink. Nevertheless, great care and attention are given to producing a crisp, black impression.
Craig Skene gives us an insight into the band's ethos and professional aims:
The Gents Band was birthed out of the desire to take what is normally a fairly lazy, unprofessional and uninspired market, and turn it into something with genuine quality. Something we can take pride in. Our three point plan was to:
 1. Build a brand with the highest possible standards.
2. Treat our customers like royalty.
3. Pay our musicians fairly and treat them with respect.

Along with our designer, Andrew Parkes at Finch Creative Design set out to reflect our approach through a clean, credible, timeless design. The logo is instantly recognisable and looks great on our pop-up stands (see photo).

When we started to make plans for our business cards, we immediately set our sights on Glasgow Press. The look of the letterpressed fonts punched into heavy board gave the impact we were after. I LOVE passing my card to a potential bride/groom or a corporate event organiser. They always give it a second glance and a wee feel! Everyone should have a business card that people like touching!

As a small but growing business, our cards have been a really significant component of our overall tone of voice and they convey exactly the qualities that we'd hoped.