This project was the result of a commission to design postcards to display a specially written poem written by Don Paterson, OBE. The poem, which enshrines creativity and the arts, will serve as a manifesto for Scottish artists. Many leading artists have already signed these cards, which will be sent to the Scottish Parliament as part of a campaign to improve the way in which Creative Scotland – the funding body for Scottish arts – is operated. It's been a real privilege to be able to contribute, even in a small way, to this movement.
As far as the design is concerned, I wanted to keep it simple and to the point (the words themselves have such beauty and power that I just wanted to let them shine!) I force justified the text and replaced line breaks with a simple decorative element to give me more control over the composition, and afford the design an authoritative, almost biblical quality. To give it a more human feel, it was letterpress printed on textured, creamy-white card (360gsm Materica Gesso) with metallic gold ink (Pantone 271C).
View James' portolio here: